Publishing an online brochure of pastries
Launched a website for Guev Distribution to showcase their products to potential clients.
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Project Date
The Challenge
Design a brochure
Problem Statement
How might we design a medical product that can support Singlife's end of the year targets?
Problem Statement
Singlife needed a simple, affordable, and scalable medical insurance product that could perform better than existing offerings and appeal to a broader segment of customers — all within a tight two-month delivery window.
Research Methods
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In collaboration with Yellow Studio, we held a photoshoot of the client's products in their own cafe.
Design Approach
Content Design and Structure
I focused on content structuring—not just making information look good, but making it effortless to find and update. By combining hierarchy, clarity, and scalability through Webflow CMS, we turned what could’ve been a static catalog into a living brochure.
Details
The Outcome
A Steady Source of Leads
After the website's launch, the Guev Distribution website has become a steady source of client inquiries, helping the business connect with new opportunities.
Key Takeaways
UX Strategy & Research
Uncover insights through research and strategy to create experiences that truly meet user needs.
Interaction & Visual Design
I craft intuitive, visually engaging interfaces that enhance usability and brand identity.
Prototyping
I create interactive prototypes to test and refine designs before they go live.
Final Thoughts
The Guev Distribution project was small in scope but meaningful in craft. Collaborating with a photographer taught me the value of strong visuals in telling a product story, while using Webflow’s CMS opened my eyes to how powerful no-code tools can be in bringing designs to life.