Launching a catalog online

I partnered with Guev Distribution to design and launch their first website, aimed at showcasing their frozen treats and services. Built on Webflow, I made use of the dynamic CMS to support the company’s current and future offerings. Guev's online presence that now acts as both a calling card and a channel for client inquiries.

No items found.

Project Date

The Challenge

Guev Distribution had an existing presence through its café brand, but it didn’t reflect the identity of its distribution business. For their core audience (restaurant owners, chefs, etc.), they needed a way to showcase their distribution service as a separate brand. The website also had to work as a digital calling card, something they could share with potential clients they met at pop-ups or events.

How might we create a website that highlights Guev’s products while serving as a calling card for potential clients?

Problem Statement

Singlife needed a simple, affordable, and scalable medical insurance product that could perform better than existing offerings and appeal to a broader segment of customers — all within a tight two-month delivery window.

Research Methods

No items found.

In collaboration with Yellow Studio, we held a photoshoot of the client's products in their own cafe.

Design Approach

Content Design and Structure

Aside from making sure that the content looked good, I focused on structuring the website to accommodate products that Guev might distribute in the future.

Details

The Outcome

A Steady Source of Leads

After the website's launch, the Guev Distribution website has become a steady source of client inquiries, helping the business connect with new opportunities.

Key Takeaways

UX Strategy & Research

Uncover insights through research and strategy to create experiences that truly meet user needs.

Interaction & Visual Design

I craft intuitive, visually engaging interfaces that enhance usability and brand identity.

Prototyping

I create interactive prototypes to test and refine designs before they go live.

Final Thoughts

This project was especially fun because aside from becoming a designer and developer, I also acted as a creative director while collaborating with a photographer. As a bread lover myself, I made it a personal mission to showcase Guev’s products in a way that looked as delicious online as they do in real life. On top of that, I gained hands-on experience with Webflow’s CMS, a feature I know will be very valuable for future projects.

Creating a consistent experience