Making health insurance accessible

At Maria Health, I worked on building a marketplace of insurance products tailored for both individuals and small businesses in the Philippines.

The Challenge

Health insurance is often complex and intimidating. How do you create a marketplace that makes insurance options easy to compare, understand, and purchase?

Problem Statement

How might we design a medical product that can support Singlife's end of the year targets?

Problem Statement

Singlife needed a simple, affordable, and scalable medical insurance product that could perform better than existing offerings and appeal to a broader segment of customers — all within a tight two-month delivery window.

Research Methods

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Design Approach

Simplifying Complex Choices

We revealed only the most important information upfront (price, coverage type, dependents). If users wanted to dive deeper, they could expand for more details. This kept the experience from feeling overwhelming.

Details

The Outcome

Continued Growth

Maria Health has been steadily growing since, with the marketplace playing a central role in connecting more people to the right insurance plans.

Key Takeaways

UX Strategy & Research

Uncover insights through research and strategy to create experiences that truly meet user needs.

Interaction & Visual Design

I craft intuitive, visually engaging interfaces that enhance usability and brand identity.

Prototyping

I create interactive prototypes to test and refine designs before they go live.

Final Thoughts

Maria Health was my first real step into the world of UX, and it taught me how design can make complex products approachable and human. Working on an insurance marketplace pushed me to simplify jargon-heavy content, create flows that felt intuitive, and build trust with transparency. More than just a project, it gave me the foundation of how I approach design today: balancing business needs with customer clarity.