Making health insurance accessible
At Maria Health, I worked on building a marketplace of insurance products tailored for both individuals and small businesses in the Philippines. The platform aimed to make health insurance accessible, easy to compare, and convenient to purchase online.
The Challenge
Looking for healthcare in the Philippines is often overwhelming. Individuals and small businesses struggle with unclear options and a lack of transparency. This makes comparing and choosing the right insurance products both time-consuming and discouraging.
Singlife needed a simple, affordable, and scalable medical insurance product that could perform better than existing offerings and appeal to a broader segment of customers — all within a tight two-month delivery window.
Research Methods
Design Approach
Simplifying Complex Choices
To make the decision process easier, we made sure that the most important details can be seen first such as coverage type and price. By doing so, customers could quickly compare options before diving into the details.
Details
The Outcome
Continued Growth
Maria Health has been steadily growing since its launch on 2016. The marketplace plays a central role in helping more people find the right insurance plans. Over time, more healthcare organizations have also partnered with Maria Health, providing more options available to both individuals and small businesses.
