Conceptualizing Multi-Search
I collaborated with a small team from ViSenze to create a prototype that would best showcase how Multi-Search works. The prototype was later used in demos for major Australian ecommerce companies like Showpo.
The Challenge
Multi-Search was still a new concept. People are more familiar with the traditional e-commerce search: typing keywords or getting recommendations based on categories. ViSenze was introducing the ability to search with both images and text in one seamless flow. The challenge was to design an experience that balanced familiarity with shopping conventions while making the new interactions intuitive.
Singlife needed a simple, affordable, and scalable medical insurance product that could perform better than existing offerings and appeal to a broader segment of customers — all within a tight two-month delivery window.
Research Methods
Design Approach
Search Traceability
Because multi-modal search involved the use of both text and image, it was important to leave a trail which helped users be informed of where they are in the search process.
Keeping Users Oriented
Since Multi-Search introduced multiple ways for users to interact such as adding a text search or an image search, it was important to keep users oriented at all times. The main use of drawer interactions allowed users to explore new searches without losing track of their original search.
Details
The Outcome
Prototype to Product Demos
The designs became the basis for ViSenze’s demo app, showcased at the National Retail Federation Asia 2024 in Singapore. Beyond the event, the prototype continued to serve as demo tool in other presentations, including online interviews.
